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DoubleVerify: Achieving Effortless Snowflake Optimization with Zero Engineering Overhead

DoubleVerify, a leading software platform for digital media measurement and analytics, processing tens of billions of daily transactions, faced the challenge of managing complex data modeling while maintaining a lean, cost-efficient BI operation.
By working with Seemore Data, the team implemented AI-powered Snowflake optimization that delivered immediate savings, eliminated engineering overhead, and provided confidence in cost control-all within a few minutes setup.

27% Cost reduction
within less than three months

Proactive cost control
enabling continued lean team structure

Automatic adaptation
features without manual updates

Zero ongoing engineering resources
required for monitoring and optimization

Challenges solved for DoubleVerify

Business

arket leader in online verification, protecting the digital advertising ecosystem by ensuring media buyers get quality inventory and detecting fraud across social, programmatic, and other channels.

Location

Global operations with headquarters in Israel

Company Size

1,500+ employees

Data Organization

9-person BI team structured into pipeline engineering, data modeling & engineering, data enablement academy, and support & proactive analysis functions

Data stack

DoubleVerify faced the ongoing challenge of maintaining cost efficiency while keeping the team “lean and mean”.  The complexity wasn’t in data volume but in the intricate data modeling required to stitch together DoubleVerify’s flexible, multi-scenario advertising ecosystem. DoubleVerify needed a solution that would provide automated savings, continuous cost control and performance visibility without engineering investment, allowing them to focus on delivering business value rather than infrastructure maintenance.

"We needed cost control without the overhead. Building internal monitoring would take resources we didn't have. Everyone on the team was already at 150% capacity-we couldn't afford to assign someone to constantly watch dashboards and implement optimizations manually."
Ran Levy, Director of Engineering at DoubleVerify
The solution with strategic impact

DoubleVerify implemented Seemore Data’s AI-powered Snowflake optimization platform, achieving full deployment in minutes.

Seemore became an always-on optimization partner, automatically monitoring Snowflake usage, flagging inefficiencies, providing actionable recommendations, and adapting to new Snowflake features (like next-generation warehouses) without requiring any updates from the DoubleVerify team.

The solution eliminated the need for internal development, ongoing monitoring resources, and manual optimization work-delivering continuous cost savings and performance insights with zero engineering overhead.

Continuous, Risk-Free Optimization

Seemore’s evolved automatically with Snowflake’s new features (like next-generation warehouses), ensuring DoubleVerify always had cutting-edge optimization without any engineering effort.

Recent implementations include:

  • Auto-shutdown for idle warehouses
  • Smart Burst for dynamic warehouse sizing
  • Anomaly detection for cost spikes
  • Support for Snowflake’s latest warehouse generations
"The risk is really low because you can always revert changes. I didn't need to make any decisions upfront-I could evaluate the value after two weeks of seeing real results. It's a cloud service, no installations, no new machines, nothing to commit to ahead of time."
Ran Levy, Director of Engineering at DoubleVerify
Proactive Cost Control & Confidence

Beyond direct savings, Seemore provided the confidence that cost control was continuously managed-critical for maintaining a lean team structure. The UI provides clear visibility into spend patterns, and the system evolves with Snowflake’s roadmap automatically.

"It's not just about the savings percentage-it's about knowing I have a solution in place that I can track, and if things go wild, I'll know."
Ran Levy, Director of Engineering at DoubleVerify
Effortless Implementation

Unlike typical enterprise software that requires lengthy POCs, extensive questionnaires, and weeks of integration work, Seemore delivered value immediately. A 20 minutes setup meeting was all it took to connect to Snowflake and begin generating insights-no installations, no new infrastructure, no lengthy onboarding.

"I told them I don't have time for long POCs with 200 questions to answer. It was a super easy-20 minutes setup, we looked at it 10-20 days later, and that was it. Everything made sense. The ROI was easy to calculate: this is what we pay you, this is what we save. It became a no-brainer."
Ran Levy, Director of Engineering at DoubleVerify
Zero Engineering Overhead

The solution required no dedicated resources for monitoring, analysis, or implementation. Seemore’s AI continuously tracks Snowflake usage patterns, identifies optimization opportunities, and provides clear recommendations – eliminating the need to build internal dashboards or assign team members to cost management.

"The saving to me wasn't just the Snowflake credits - it was not having to assign a resource and the development time I would have needed otherwise. I have a solution in place that's actually cheaper than anything I could have built."
Ran Levy, Director of Engineering at DoubleVerify

Seemore case studies

70%

Yearly savings

10%

Saved from one query

30min

Data stack integration

Verbit

Ilanit Rapaport, Director of BI & Analysis

Hannan Kravitz, Data Engineering Team Leader

$50K

a year saved

47.6%

warehouse cost cut

$11K

to save by BI DW downsizing

Dror Yosef, Chief Data Officer

Cut costs, gain control.

Optimize your data operations with Seemore.

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